THE “P” TALKS!
BY: Pilar Mateo
CLICHÉ as it may sound but yes!
These days, The Lord of Scent, Aficionados Joel Cruz is literally and figuratively smelling the sweet scent of the success of his business and life!
The penchant for perfumes he said, started during his high school years.
“But I can’t afford to buy perfumes. ‘Yung tipo’ng I will have to save up for it para kahit maliit na bote, makabili.
“The business started fifteen years ago. Small lang. Until it grew. By word of mouth muna. Next year 2020 we are celebrating our anniversary with a big bang. Meaning, more are in store for our loyal cusromers and supporters. The company’s way of giving back.”
A day before he watched the concert of Kiel Alo in Music Box, Joel had an audience with the President of the Land, Rodrigo Roa Duterte together with the LGBT community.
“It wasabout the Executive Order he signed which establishes the Inter-Agency Committee on diversiry and Inclusion. He is one with the goals of the LGBT community. Parang tatay talaga who welcomed all of us.”
As a “Ninong” to artists like Kiel, he makes it a point to support talented ones.
“Maybe because I am now a parent, a Dad to 8 wonderful kids, ramdam ko na ‘yung pagmamahal para sa iba. I’ve often been asked ano pa ba ang mahihiling ko. God has been so very good to me, ro my family, my life. Kaya ako, I want to give back and continue sharing my blessings.”
Last month, Joel and his family made the Pilgrimage of their lives. To the Holy Land.
“It was really a different experience. I make it a point to spend time with the kids especially abroad where they enjoy the theme parks bit. Kaya, we just enjoy being together. Hindi ko naman sila sinasanay din sa gadgets. I want them to grow up na alam ang responsibilities nila.”
It looks like mostnof his kids will.also enjoy the showbiz limelight in the future. The Dad, himself is an artist who can sing and play the piano.
“I love to sing. I bond with my kids na nagsasayawan kami or nagkakantahan.”
Christmas will be in?
“I have a Russian doctor who is coming over to talk about and introduce stem cell, its regenerative process to us. Baka here lang kami. If not, baka sa US.”
His Aficionado is growing by leaps and bounds.
Celebrate with him in 2020!